We have more tools than ever.
More apps. More hacks. More checklists.
So why do we still feel behind?
Why are we working faster…
but getting less done?
Here’s the truth most productivity books won’t tell you:
Efficiency isn’t the answer.
It’s a trap.
Why “Priorities” Aren’t Enough
You’ve heard the advice: “Set your priorities.”
Sounds smart. Sounds strategic.
But here’s the catch:
Prioritizing doesn’t create more time.
It just reshuffles the list.
Item #7 becomes Item #1.
You still have the same 24 hours.
You don’t need better priorities.
You need a better perspective.
Multiply Time with One Powerful Move
Most engineers ask:
“What’s the most important thing I can do today?”
But multipliers ask something different:
“What can I do today that makes tomorrow better?”
That question changes the game.
It adds a third lens: Significance.
Not just: “Is it urgent?”
Not just: “Is it important?”
But: “How long will it matter?”
You multiply time when you do something today
that creates more time tomorrow.
The Focus Funnel (aka the Real-Time Filter)
It starts with how you decide what to work on.
Here’s the mental model Rory Vaden teaches.
Picture a funnel. Every task must pass through it:
Can I eliminate it?
If not doing it creates more time, say no.Can I automate it?
If a system can do it, invest time now to save hours later.Can I delegate it?
Train someone once, and they save you forever.If none of the above… do I do it now, or later?
And here comes the mind-bender:
If it can wait, procrastinate on purpose.
Wait… Procrastinate?
Yes.
But not the lazy kind.
This is strategic delay.
You’re not avoiding the task.
You’re letting time filter its true value.
Because over time, one of two things happens:
It becomes irrelevant (and gets eliminated)
Or someone else steps up (and it gets delegated)
Every yes is already a no to something else.
One Final Thought
You can’t create more hours in the day.
But you can do something today that frees up hours tomorrow.
And that’s how you multiply time.
Not with hustle.
Not with hacks.
But with significance.